Wednesday, June 02, 2010

They Called Their Website WHAT?!

In a new book entitled "Slurls: They Called Their Website WHAT?!" the author Anndy Geldman lists 150 domain names that pay homage to the wonderful mistakes people can make when converting the name of their company or product into a single word domain name.  

Examples include a site listing MP3 music hits entitled or the site belonging to the American broadcaster, author and columnist Benjamin Dover - yes, you guessed it  If only he'd been as sensible as Michael Hunt and Richard Head who were savvy enough to use their full names.

Please add your own example of marketing or naming faux pas as comments below.


  1. In Italy, a campaign for Schweppes Tonic Water translated to Schweppes Toilet Water.

  2. Great bog - very amusing.

    Slightly different point but while watching Andy Murray in the French Open my daughter asked why there were so many adverts for the British National Party? The adverts were of course for the French bank BNP Paribas. Given recent events in the banking world, some might say that confusion was understandable!